Our History
White Toque is founded as a result of the merger between France Mediation USA Inc., a sales agency for French food and wine companies, and Toque d’Alsace S.A., a French manufacturer of frozen entrees and appetizers. The stork bird, emblematic of our White Toque logo, reminds us to always travel and seek the best products for our customers.
1998The company has grown through the years by expanding its product lines and geographical presence on the market; it opens its first remote sales office in Napa, CA.
We also start exporting American made food products to Europe and Japan and open a sales office in France, www.afis.com
After having developed its frozen product lines, the Company has the opportunity to manage and import exclusively for the foodservice industry in the USA, 2 major specialty lines from France: Bonne Maman jams and Maille mustards and condiments.
2001The company acquires its current headquarters and start distributing products from a second location in Union City, CA.
We start developing our White Toque retail line here in the USA. White Toque Retail LLC., a subdivision of White Toque Inc., now sells through its website and to other selected retailers.
2008White Toque Canada opens its first sales representation in Montreal and now operates with a full staffed office from Toronto, Ontario.
